ITCH RELIEF: remove allergens with natural oils. Coconut oil, olive oil, and glycerin attract and lock in moisture to the skin and coat. ACTIVATED CHARCOAL: removes impurities, brightens both white and colored coats, and eliminates any odors (even skunk!). ESSENTIAL OILS: scented naturally with essential oils for a n earthy and spicy fragrance NATURAL & ORGANIC: Natural soap free of sulfates and parabens. Made with certified USDA organic ingredients that keep GMOs away from your pets and harmful farming practices out of the Earth. USA: Safe and ethical production starts at home. We proudly mix our products in our own US facility with employees paid a living wage.