Nulo was founded when Michael Landa noticed an increasing trend of overweight and diabetic cats and dogs, and he set out to find the source of the problem. Michael found that many pet foods were filled with empty calories that came from filler ingredients so he teamed up with animal nutritionists, veterinarians, and food formulators to create recipes with great sources of animal-based proteins that are lower in carbs and use low-glycemic ingredients to promote healthy body condition and stable energy.

Chicken, Chicken Bone Broth, Brown Rice, Chicken Liver, Quinoa, Sweet Potatoes, Apples, Green Beans, Whole Eggs, Carrots, Flaxseed, Pea Fiber, Cranberries, Dicalcium Phosphate, Potassium Chloride, Apple Cider Vinegar, Choline Chloride, Turmeric, Parsley, Thyme, Vitamin E Supplement, Niacinamide, Vitamin A Supplement, Thiamine Mononitrate, Pantothenic Acid, Vitamin D3 Supplement, Riboflavin, Vitamin B12 Supplement, Zinc Amino Acid Chelate, Pyridoxine Hydrochloride, Iron Amino Acid Chelate, Folic Acid, Copper Amino Acid Chelate, Manganese Amino Acid Chelate, Sodium Selenite, Biotin, Potassium Iodide.

Moisture	78%
Fiber (max)	1.5%
Crude Protein	8%
Crude Fat (min)	3%